Have you ever gone to an expensive seminar where they told you to develop your elevator speech? Don't do it!
You guys, we have all been on an elevator. Think about it - the only "speech" anybody likes in there is a question or a compliment. Because showing genuine interest in another person is the only way to really connect, right?
Nobody likes the person who bloviates about her "value proposition." That's boring.
Everyone responds, however, to genuine, infectious enthusiasm. True zeal is hard to resist. It causes people to get curious, to ask you questions, and to be interested in the answers. When you go about fundraising this way, donors thank you for your enthusiasm for your own darned cause!
So don't worry about an elevator speech.
Do think about how to fall more in love with what you do. And be ready with a single, powerful sentence that says - literally, physically - what your org accomplishes. So that when someone asks (because you've connected, and now...
What do you need as a fundraiser? We want to know!
If you raise money – for a living or as a volunteer for a cause you love – please let us know your challenges, what tools could help?
Is your challenge “making the ask?” Or turning a conversation to money? Starting a conversation with a cold call? Or just knowing who to call?
When we started, none of this seemed obvious – there was no manual and our early jobs provided no training.
In snowy Chicago at a recent CASE conference, we realized we were not alone: everyone is struggling with this!
In a room of 200 professional fundraisers, only three had received any formal training. Holy cow! After our presentation, dozens of people contacted us to get a simple productivity tool.
And that's why we decided to create Fundraiser's Monthly as a resource – that will grow to be a giant resource! – for all you mission-driven fundraisers out there.
If you need a mentor, we’re offering! If you...