From the Heart - Tips from a (REAL) Donor

Jan 09, 2018

I see you.

Not in a creepy way - but in a great way - like:

I know you.

You're my people.

This is how a donor wants to feel when they get a thank you from you.

How do I know?

I asked a real donor - Kathleen - an amazing, generous woman who gives a lot to a lot of unique causes.

She told me what keeps her giving and what doesn't.

What works:

  • Personal Stories - Kathleen's gifts are emotional and from the heart. She's motivated by individual, micro-level stories about a person (or an animal) who needs help.
  • Heartfelt Thanks - Handwritten notes from staff with just a quick word about how and when her gift was or will be used makes all the difference to Kathleen. She believes even big organizations can do this well, if "they write something that feels like they know you - like they see you."

  • A Real Difference - After she gives, Kathleen wants to feel confident that the organization will use her gift for the purpose they said they would. She doesn't get bogged down in the details or...
Continue Reading...