Do you feel like you have to fill every single silence in a donor conversation?
Do you end up saying weird things, like:
“Woo, it sure is sunny outside. This weather, right?!” or
“Whew, I sure have had a lot of coffee today. Do you like coffee? I really like coffee. A little too much actually. Is it hot in here?”
I’ve used the restroom in the middle of a few donor visits just to talk to myself in the mirror:
“Calm down, crazy. You’re scaring the nice person.”
When you talk to a stranger, there are always awkward moments.
A donor once told me that the person who came to visit him a few years ago was really great, but I seemed nervous.
Which, um, made me nervous!
If you have these moments, try a few things that have helped me (almost) get over it:
I see you.
Not in a creepy way - but in a great way - like:
I know you.
You're my people.
This is how a donor wants to feel when they get a thank you from you.
How do I know?
I asked a real donor - Kathleen - an amazing, generous woman who gives a lot to a lot of unique causes.
She told me what keeps her giving and what doesn't.