If you wish more donors would respond to your emails, we are here for you!
When you write your next email:
Get to the Point: Be super brief. Say what you mean.
But brevity is not easy.
In school, I added ridiculous amounts of redundant sentences and adjectives to essays to beef them up to the "1000-word" mark.
Donor emails are the anti-essay!
Make it phone-readable: More than half of all email is read on a phone.
If you're like me, you scroll to see how long an email is before you even read it.
Less scroll means it'll take less time to read, which boosts your chances of getting a response.
Here's your challenge for less scroll:
Use 4 sentences.
1. Intro: Hello from KU, Susan!
2. The Hook: Your 25-year career at Microsoft is inspiring!
3. Connect: I'd love to learn more about your journey from Lawrence to Seattle...
Nancy and I recorded our very first episode of the brand new Generous Change podcast. Woohoo!
Episode 1 is coming to your ears very soon and we'll share the link here on the GC blog.
We've learned some phenomenal lessons from inspirational people and, in this first episode, we share just a few of those lessons that have most helped us - especially on this new entrepreneurial journey (did you know we quit our full-time jobs to go all-in on GC? Yep, it's day 29!).
Serve. Don't Sell.
It might sound a little cheesy, but they are words to live by - especially in fundraising!
Have you ever thought that if you just said all the right things at the right time in the right way, you could convince a donor to like you or your org enough to give?
Have you found yourself in donor meetings, throwing out every fact, figure, stat and quote,...