I see you.
Not in a creepy way - but in a great way - like:
I know you.
You're my people.
This is how a donor wants to feel when they get a thank you from you.
How do I know?
I asked a real donor - Kathleen - an amazing, generous woman who gives a lot to a lot of unique causes.
She told me what keeps her giving and what doesn't.
Why do most donors say they've stopped giving to an organization?
They weren't thanked. In multiple studies, from 20% to over 70% of donors say they were never thanked.
We suspect many actually were (most of us send acknowledgement letters or emails) - but the thanks wasn't meaningful or memorable.
How can you be sure your donors feel thanked?
This month, in Fundraisers' Monthly, Nancy and I walk through how to thank your donors so powerfully, they'll want to give again & again, more & more.
Stewardship may seem like someone else's job, but the very best fundraisers know great thanks is the first step toward the next gift.
In fact, great thanks is the 1st through the 7th step toward the next gift.
In his book, Mega Gifts, Jerald Panas states the "Rule of Seven" - thank a donor 7 times before asking again.
Why spend so much time thanking donors?