Register for UPLIFT, January 25-26 in San Diego!



Dynamic workshops to elevate your university development team




Get in the door.

Have powerful conversations.

Get to the ask faster.


This interactive online academy includes 12 videos and 4 live sessions on Zoom to support your most critical challenges:


Get in the DOOR.

Get more email replies.

Make more and more effective cold calls.

Turn the conversation to money.

Have purposeful discovery calls that end with next steps.


Have POWERFUL conversations.

Ask great questions to uncover donors' interests.

Connect donors’ interests to your university.

Keep your best donors giving.

Attract more transformational gifts and illustrate impact.


Get to the ask FASTER.

Keep the conversation going in-between visits.

Learn a key component of the gift in every conversation.

Improve your close rate.

Cultivate strategically.


Make a plan to SUCCEED.

Qualify 30 new major gift donors each year.

Capture substantive conversations and gift strategies.

Manage your time and energy.



Fundraisers' University qualifies for 6 CFRE credits.

We're talking to more people than ever and moving the ball forward for our institution

Our mantra is "be brilliant at the basics" and the Generous Change training was spot on. Practical tips and tools to stay on track and on task with the daily practices that add up to big results. This training could not have come at a better time for our organization as we were moving to an all work from home environment during Covid-19. The training and discussion helped us focus on being nimble and flexible in how we traditionally thought about our work. We’re talking to more people than ever and moving the ball forward for our institution.

Vice President of Development
North Dakota State University Foundation

The perfect combination of new and proven methods to fundraise in today's world

Nancy and Jenna brought a meaningful, thoughtful, energetic, and most importantly, fun program that our staff immediately connected with. I believe offering Fundraisers' University helped give the entire team added motivation and a fresh perspective going into unprecedented circumstances. I have, and will continue to, recommend this program to any size organization looking for the perfect combination of new and proven methods to fundraise in today’s world.

President & CEO
The Ohio University Foundation

More Dynamic Workshops

Management Mastermind

As a profession, we promote the best fundraisers but don't train them to manage. We forget fundraising is autonomous and competitive, while management is a team sport.

Great managers retain top talent and inspire high performance. Invest in your fundraising managers and strengthen your entire organization.

Our 4-week online academy brings managers together in a facilitated forum to develop consistent practices around a strong culture of trust, high productivity and radical ownership.

Academic Leaders' Training

In today's highly competitive fundraising environment, it is more important than ever to tell compelling stories that truly demonstrate transformation, make human impact palpable, and speak directly to the change each donor wants to make.

For most academic leaders, none of this is a natural instinct. Nor is approaching their development team as trusted consultants.

We bring academic leaders and their development partners together for a light-hearted, practical, and memorable half-day workshop to help academic leaders understand and speak to donor motivation and build trust between academic leaders and their development liaisons.


Campaigns are exciting, transformative, and often daunting. As lofty goals are set, many team members feel anxious and uninformed. Staff can feel more like the campaign is happening to them rather than feeling integral to its success. 

Most shops get fantastic counsel on analytics, campaign-readiness and feasibility. But few receive hands-on, how-to help for frontline fundraisers that demystifies the campaign, makes it feel achievable and propels its day-to-day success.

We work with the front line to build confidence for stellar donor conversations, craft winning narratives, outline ambitious, achievable work plans and celebrate wins to feed their own sense of impact and meaning.


Specific actionable insights and a clear path to success

When it became apparent in June 2020 that our fundraising teams would not be returning to campus or traveling for the unforeseeable future, we knew we needed to call on professionals who could help us not only navigate unfamiliar territory, but also show us how to make traditional methods new again. We were so fortunate to have found Generous Change! Jenna and Nancy are a dynamic and energetic training duo who incorporate robust data and share case studies to engage participants. They masterfully elicit participation and spark creativity and innovation in a warm, welcoming environment. Participating was easy, for each session began with a thought-provoking topic and concluded with specific actionable insights and a clear path to success. Even our staff who are sometimes skeptical about professional development were highly engaged and sent positive feedback after the sessions. In fact, one of our most seasoned fundraisers commented he wished he had their formula to success 15 years ago. With the help of Generous Change and the curriculum from Fundraiser’s University, our fundraising teams are already accomplishing amazing results in the virtual environment.

Associate Vice Chancellor of Development
University of Arkansas

The fastest response I have ever received from an initial email

I used your Email Formula from today's training and within 2 hours I received what I can only say has been the fastest response I've received to date from an initial email. I am won over!

Director of Development
University of Dallas

Great Teams We've Worked With

An incredible return on investment

In a time of such uncertainty and a shift to remote working, this was an opportunity for us to invest in our workforce. We were also making important budget decisions that included a reduction in professional development and travel. However, we found that the amount spent on Fundraisers’ University was very affordable when calculated across our entire development team. Given the new reality we are facing, it was an incredible return on investment.

Vice President for Medical Development
KU Endowment

Timely and relevant tools

Generous Change has created timely and relevant tools that served OU well in challenging times. Their videos are funny, informative, short (!) and memorable. And our team enjoyed the great opportunity to interact with other schools.

Assistant Vice President of Development
University of Oklahoma

Let's talk!

Interested in learning more? Click below, give us a few details and we'll be in touch soon.