From the Heart - Tips from a (REAL) Donor

Jan 09, 2018

I see you.

Not in a creepy way - but in a great way - like:

I know you.

You're my people.

This is how a donor wants to feel when they get a thank you from you.

How do I know?

I asked a real donor - Kathleen - an amazing, generous woman who gives a lot to a lot of unique causes.

She told me what keeps her giving and what doesn't.

What works:

  • Personal Stories - Kathleen's gifts are emotional and from the heart. She's motivated by individual, micro-level stories about a person (or an animal) who needs help.
  • Heartfelt Thanks - Handwritten notes from staff with just a quick word about how and when her gift was or will be used makes all the difference to Kathleen. She believes even big organizations can do this well, if "they write something that feels like they know you - like they see you."

  • A Real Difference - After she gives, Kathleen wants to feel confident that the organization will use her gift for the purpose they said they would. She doesn't get bogged down in the details or...
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The First Step Toward the Next Gift

Jan 03, 2018

Why do most donors say they've stopped giving to an organization?

They weren't thanked. In multiple studies, from 20% to over 70% of donors say they were never thanked.

We suspect many actually were (most of us send acknowledgement letters or emails) - but the thanks wasn't meaningful or memorable.

How can you be sure your donors feel thanked?

This month, in Fundraisers' Monthly, Nancy and I walk through how to thank your donors so powerfully, they'll want to give again & again, more & more.

Stewardship may seem like someone else's job, but the very best fundraisers know great thanks is the first step toward the next gift.

In fact, great thanks is the 1st through the 7th step toward the next gift.

In his book, Mega Gifts, Jerald Panas states the "Rule of Seven" - thank a donor 7 times before asking again.

Why spend so much time thanking donors?

  • Your best donors are your best donors. The people who already give to you are more likely to give to you. In one study, donors who...
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