Wish you were here with us in sunny San Diego for Social Media Marketing World 2018 - the conference.
True confession: we came here a little grudgingly. Two years ago, Jenna and I weren't even on Facebook - and we didn't want to be. We thought social media was mostly a waste of time. We. Were. Wrong.
This conference has absolutely wowed us. Every single talk has focused on community, connection, trust, service. Is that all that happens on social media? Of course not. But it's the best of what can happen on social media - and it's exactly what nonprofits do best.
We've also learned endless tools and approaches that can help nonprofits maximize their reach, build their following and boost fundraising.
We are listening to, watching and reading these amazing social media gurus:
Nancy and I recorded our very first episode of the brand new Generous Change podcast. Woohoo!
Episode 1 is coming to your ears very soon and we'll share the link here on the GC blog.
We've learned some phenomenal lessons from inspirational people and, in this first episode, we share just a few of those lessons that have most helped us - especially on this new entrepreneurial journey (did you know we quit our full-time jobs to go all-in on GC? Yep, it's day 29!).
Serve. Don't Sell.
It might sound a little cheesy, but they are words to live by - especially in fundraising!
Have you ever thought that if you just said all the right things at the right time in the right way, you could convince a donor to like you or your org enough to give?
Have you found yourself in donor meetings, throwing out every fact, figure, stat and quote,...