Getting the visit. Tip #1. Look for the Hook.

Dec 05, 2017

How did anyone raise any money before email?

It's like traveling before Google Maps!

But, email can also be infuriating.

Have you ever spent hours pouring over just the right words, re-reading your email a thousand times, checking your grammar and punctuation only to get absolutely no response?

Have you ever gotten so few replies that you actually started to wonder if there was something wrong with your computer? (I've so done this. I've emailed a friend just to make sure my email was working. It sucks so much when you realize it IS working, people are just ignoring you!)

Have you ever just given up and started sending "form" emails? You know, where you just change the name at the beginning and send out a zillion messages hoping for just a few replies?

You are not alone!

Getting the visit is the hardest thing about fundraising.

Spam filters and massively busy people with massively full inboxes don't make our jobs any easier.

In our next few posts, we'll walk through the steps to...

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