Have you ever neared the end of an amazing conversation with a potential donor and found it awkward to just ask?
It can be so hard to turn the conversation to money. You don't want to feel presumptuous or rude - you don't want to hurry this person along or alienate them.
But - reminder - if this lovely person is alienated by talking about giving to your org, they're probably not your donor. And you, successful fundraiser, want to spend your precious time with people who are your donors.
So we want to share a few phrases that have made turning the conversation to money so much easier for us.
Just having these in your toolkit helps ease the awkwardness. Practicing them over and over (and morphing them to fit your style) can take away the anxiety altogether.
It can be a leap of faith to be frank from the very first visit that you're there to raise money. It's worth the risk! Turning the conversation to money from the start builds a real, respectful relationship, a vibrant gift pipeline, and a terrific career.
We are wishing you every success!