If you've been watching the NBA Finals, you've seen Uber's new Moving Forward campaign or Mountain Dew's Kickstart...um, drink? soda? I never know what to call Mountain Dew.
Just like Uber and the Dew, nonprofits need to boost awareness. How do you spread the word without an NBA Finals-sized ad budget? Read Contagious: Why Things Catch On by Wharton marketing professor, Jonah Berger. Berger reveals six key principles (STEPPS) to help you craft contagious content:
If you're preparing for a public talk, a board meeting, an interview or an important donor meeting, watch Amy Cuddy's TED talk on body language. Just 2 minutes a day in a power pose can boost your confidence, your presence and your enthusiasm.
Speaking of great stories full of emotion - Amy's starts at 15:50.
After a six and a half hour road trip to and from the Little Red River in Arkansas, I'm obsessed with the podcast Ear Hustle. These stories from inside San Quentin State Prison are tragic, heartwarming, confusing, mind-blowing, funny and otherworldly. Episode 17: The Row features three men on death row. I'm blown away by their determination to live with purpose, meaning and connection.
Which brings us to this Mark Twain quote:
"The two most important days in your life are the day you are born and the day you find out why."
Wishing you so much success,
Jenna & Nancy