THE GENEROUS CHANGE PODCAST

EPISODE 6 - SOCIAL MEDIA MARKETING WORLD 2018

Episode 6: Social Media Marketing World 2018!

*Explicit! A touch of adult language in this episode.*

On day 148, we've been entrepreneurs for 40% of a year! Gulp. Yay!

In this episode, we share our top 10 lessons from the Social Media Marketing World conference in San Diego. This thing blew us away with insanely valuable lessons for EVERYONE! We're already signed up for 2019 - come with us!

Big ideas:

*Say who you are - and who you are not. People want to know that you believe what they believe. You find your tribe by being unapologetically you. Don't be afraid to stand up and stand out.

*Connect - with one human at a time. It's easy to get distracted by likes, clicks and follows, but the most valuable connection happens one-on-one - one human at a time. Speak to one instead of many. Make every interaction meaningful & memorable.

*"One person can make a difference. Everyone should try." - JFK

Highlights:

  • The wog allegory [5:38]
  • Digital introversion [8:21]
  • Trust, Reciprocity & Influencers [9:02]
  • Stand for something [10:36]
  • 900 new followers every day on LinkedIn! [11:40]
  • Be clear about who you are and who you're not [13:15]
  • Jargon exercise [14:40]
  • Shabbat dinner [16:31]
  • Vulnerability [19:05]
  • Don't worry be crappy [20:33]
  • Muppet arms & tree-branch hands [21:35]
  • Bring value [24:41]
  • Persist [26:30]
  • Creativity [27:48]
  • You can make a difference [29:25]
  • Pretty Woman [30:30]
  • Generosity [31:51]

Inspiring humans, TEDx talks and articles mentioned in this episode:

The Art of Innovation - Guy Kawasaki

Brian Solis

Simon Sinek

Derek Black - Oprah Magazine

Elizabeth Gilbert - Magic Lessons

Shawn Achor - Big Potential

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